【夠夠肉】BRAND IDENTITY DESIGN

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「夠夠肉」的命名如同字面的意思，大份量的高檔肉品讓你吃得夠好、吃得份量足夠；諧音取自時髦的電動機車品牌，趣味與話題性之外也是致敬台灣品牌之光。

品牌設計方面打破了當時台灣一般火鍋店家昏暗(黑紅)的印象，改用明亮簡潔的色調中和火鍋既往的沈重和油膩。鮮嫩的粉紅和大量的肉品作為視覺符號上的呼應；如同浴室一般的潔白磚牆和自然色的採光除了讓拍照輕鬆漂亮、清潔容易之外，也帶來清爽的新感受。

喜歡玩水嗎？那你來洗碗
承襲一店的個性，光復店的大空間有了更多發會創意的角落，我們結合產品內容發展一系列令人會心一笑的趣味標語和客人互動，營造活潑的用餐體驗。有趣的是，開幕期間的徵才海報在社群上引起廣大的迴響，意外地為品牌吸引了不少關注。


Brand Designed by KICK IN Design
Creative/ Copywriting/ Graphic Design: D.Y.Chen 
Interior Design: 成舍設計 

夠夠肉火鍋(光復店)｜105台北市松山區光復北路95號

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